Crocs, the globally recognized brand known for its expressive and comfortable footwear, has announced its newest global ambassador from India — Rashmika Mandanna. The popular actress joins the Crocs family as part of a strategic move to deepen consumer engagement and broaden the brand’s appeal across diverse regions in India. With her vibrant persona and strong pan-India presence, Rashmika is expected to play a pivotal role in bringing Crocs closer to the next generation of consumers.

This collaboration marks the beginning of a significant brand campaign titled “Your Crocs. Your Story. Your World.”, which showcases Crocs not merely as functional footwear but as a powerful medium for personal storytelling and creative self-expression. Through this campaign, Crocs aims to reinforce its commitment to individuality, accessibility, and fashion that resonates with all.

Amplifying Self-Expression Through Style

At the heart of the new campaign is the idea of turning everyday footwear into a personal canvas. Crocs’ signature Jibbitz™ charms play a central role in this transformation. These customizable accessories allow users to personalize their Classic Clogs and other silhouettes, making each pair of shoes a unique representation of their stories, moods, and interests.

Rashmika Mandanna embodies this philosophy perfectly. Known for her energetic presence, distinct style, and ability to connect across languages and cultures, she brings an authentic voice to the campaign. Speaking about the collaboration, Rashmika said, “Crocs has always been a brand I’ve felt connected to — I love the fun colors, quirky silhouettes, and the unapologetic individuality they stand for. Whether it’s my love for K-pop, Korean snacks, or sunflowers — I wear my heart on my sleeve. With Crocs and Jibbitz™, I get to bring that side of me to life.”

A Campaign Rooted in Storytelling and Innovation

The launch of “Your Crocs. Your Story. Your World.” marks a new chapter for Crocs in India, blending high-impact storytelling with innovative visual techniques. The campaign film offers a surreal look into Rashmika’s world, seamlessly integrating CGI and visual effects. Ordinary moments — from film sets to casual home scenes — are transformed into imaginative realms where Crocs and Jibbitz™ charms are the stars.

Each charm springs to life with animated sequences, unlocking portals into Rashmika’s personal and professional life. This creative approach not only celebrates the charms as storytelling tools but also illustrates how style can be deeply personal and profoundly expressive.

Strengthening Crocs’ Presence in India

Yann Le Bozec, Head of International Marketing at Crocs, emphasized the brand’s intention behind this collaboration: “Rashmika embodies everything Crocs stands for—authenticity, confidence, and personal expression. Her incredible reach across India, especially among young audiences, makes her the perfect ambassador to amplify our connection with the local consumer.”

The campaign, executed by the creative agency Kulfi Collective, aims to elevate the role of Jibbitz™ in personal style. Akshat Gupt, Chief Creative Officer and Co-Founder at Kulfi Collective, stated, “Crocs has always been about self-expression. Through this campaign, we wanted to elevate Jibbitz™ as a storytelling device—one that visually captures how our experiences shape us.”

A 360-Degree Rollout

The campaign is being rolled out through a 360-degree approach, including digital, social media, retail, and exclusive in-store brand experiences. It also introduces fresh silhouettes like the Bae Clog and new color variants in the Classics Collection, such as Mystic Purple and Daylily — all available at select Crocs stores, crocs.in, and Myntra.

This campaign isn’t just a marketing push — it’s a cultural statement. By connecting with one of India’s most beloved celebrities and highlighting customizable fashion, Crocs is positioning itself as not just a footwear brand but a lifestyle partner that celebrates uniqueness in every form.

As Crocs continues its journey in India, the brand’s latest campaign with Rashmika Mandanna is expected to resonate deeply with consumers looking for comfort, creativity, and a touch of magic in their everyday style.

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Source – Media Brief