How Infosys Founder Narayana Murthy’s Work Ethic Made It to Shark Tank India
The highly anticipated season 4 of Shark Tank India has yet again delivered an engaging moment, with one of the show’s pitches invoking the work ethic of Infosys founder Narayana Murthy. In a recent episode, the founders of Burger Bae, a lifestyle clothing brand, stepped into the tank seeking investment and found themselves in an intense discussion about hard work, business vision, and perseverance.
The Ambition to Become ‘Ludhiane Ka Narayana Murthy’
During their pitch, Rohan Kashyap, co-founder of Burger Bae, expressed his aspiration to transform Ludhiana in the same way Narayana Murthy revolutionized Bengaluru’s IT landscape. “Mujhe Ludhiane ka Narayana Murthy banna hai,” he stated passionately. This statement sparked a reaction from boAt co-founder and Shark Aman Gupta, who quipped, “Sahi hai, bas 70 ghanta kaam karna padega.”
This comment was a direct reference to Narayana Murthy’s controversial advocacy for a 70-hour workweek, which recently stirred debates in India’s corporate circles. Gupta’s remark underscored the immense dedication required to build an empire like Infosys.
A Startup With a Vision but Early Struggles
The founders of Burger Bae—Rohan Kashyap, Janvi Sikaria, and Ojasvee Kashyap—entered the tank seeking an investment of ₹1 crore for 2.5% equity, valuing their startup at ₹20 crore. They described their brand as tasty and saucy, drawing parallels to a “toxic college girl who is a red flag but still irresistible.”
Despite their vibrant pitch and promising revenue trajectory (projected to touch ₹15 crore this year), Rohan openly admitted that his company had faced financial turmoil. An early partnership went south, leading to the sale of 33% of the company to an investor who failed to deliver on commitments. To regain control, Rohan had to buy back shares by borrowing money from his family, an experience that highlighted the unpredictable nature of startup investments.
A Customer Turned Co-Founder
One of the most intriguing elements of the Burger Bae story was how Janvi Sikaria, one of the co-founders, transitioned from being a customer to an integral part of the business. She revealed that an order delay had initially frustrated her, but this experience led to her involvement in resolving operational challenges, ultimately making her a co-founder.
This transformation showcased the power of consumer loyalty and active participation in a brand’s journey, an aspect that impressed the Sharks and resonated with the entrepreneurial spirit of Shark Tank India.
The Investors’ Reactions: Some Doubts, Some Confidence
The pitch received mixed reactions from the Sharks. While some appreciated the founders’ passion and the Make-in-India ethos of their brand, others remained skeptical about the company’s financial clarity and valuation.
Namita Thapar, Executive Director of Emcure Pharmaceuticals, and Viraj Bahl, Founder of Veeba Foods, chose to step away from the deal. They expressed concerns about the founders’ financial acumen and felt it was too early to invest in Burger Bae.
However, the trio of Anupam Mittal (Shaadi.com), Kunal Bahl (Snapdeal), and Aman Gupta (boAt) saw potential in the brand. They collectively made an offer of ₹1 crore for 10% equity or ₹2 crore for 20% equity. After brief negotiations, the founders accepted the latter deal, marking a significant milestone in their startup journey.
The Rise of Entrepreneurial Culture in India
The Burger Bae pitch and its subsequent investment highlight the growing influence of entrepreneurship in India. Founders are no longer just focused on building businesses but also on creating movements that redefine industries. With increasing investor interest and more structured mentorship through platforms like Shark Tank India, startups are getting the boost they need to scale operations and strengthen their market presence.
The Impact of Narayana Murthy’s Work Ethic in Modern Startups
Narayana Murthy’s 70-hour workweek ideology has sparked intense discussions in corporate India. While some view it as an unrealistic expectation, others believe it to be a necessary sacrifice for those looking to build industry giants. The Burger Bae founders’ willingness to put in over 100 hours a week echoes the mindset of many young entrepreneurs who are committed to pushing boundaries.
The conversation on Shark Tank India reflects a broader narrative about what it takes to succeed in India’s startup ecosystem. Hard work, resilience, and strategic decision-making continue to be the pillars of sustainable business growth.
Shark Tank India: A Breeding Ground for Innovative Ideas
Over the past four seasons, Shark Tank India has proven to be a platform that fosters innovative ideas, promotes local entrepreneurship, and gives startups a chance to scale with the right investment. The Burger Bae deal serves as yet another testament to the show’s ability to transform small businesses into national brands.
With sharks like Aman Gupta, Anupam Mittal, and Kunal Bahl actively investing in promising ventures, India’s startup ecosystem is bound to witness a surge in homegrown brands that cater to both domestic and global markets.